Their mission is to improve women's lives through smarter technology.

They approach problems as woman and solve them as engineers, scientists and designers, starting with a real need and innovating around it.

They create new products, new solutions and a fair few conversations while they're at it!  They don't do controversy for controversy's sake, but they're committed to talking candidly about women's bodies in order to give them the products they deserve.

Armed with genuine female insight and world-class design expertise, they're working to transfrod the way that women think and feel about themselves.