At Safety 1st, our 1st Priority is to provide smart ways to help children discover life safely.


We think that, once parents are reassured that their children are safe, the rest is up to them. With a childproofed home, all you have to worry about is wiping up the spills as your little one explores!

Because your child is your priority and because it’s his discoveries that help him grow, at Safety 1st we provide a full range of indoor and outdoor baby gear that supports his development and gives you peace of mind.